The National Football League has announced plans for the Saweetie Super Bowl Concert Presented by Intuit on Roblox.
Starring Warner Records hip-hop artist Saweetie, the free virtual concert will be an official part of the NFL’s Super Bowl LVII event line-up. It will take place in Warner Music Group’s Rhythm City, a first-of-its-kind music-themed social roleplay experience on Roblox that was announced earlier this week.
Saweetie will perform a family-friendly, fully motion-captured performance featuring her hit singles, including “Tap-In,” that will bring the excitement of an NFL Super Bowl musical performance to millions of fans in the metaverse. The virtual concert will celebrate the upcoming Super Bowl LVII and promote a message of female empowerment to all tuning in.
“I’m really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way!” said Saweetie. “As an artist, innovator, and football fan, to be able to perform during Super Bowl LVII weekend in this new world — Rhythm City on Roblox — is something I never imagined that I would be involved in. I am very grateful and happy about this opportunity.”
The virtual concert will premiere on February 10 at 7 p.m. ET/4 p.m. PT and will re-air every hour until February 12. The concert will also be paired with a collection of digital items that will be sold on the Roblox marketplace.
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